Creating iOS apps begins with clarity: identifying the target users, the core problem the app will solve, and the scenario to address in the initial release. A thorough discovery phase helps define the MVP scope, pick the right architecture, and avoid features that seem impressive on paper but don't boost actual usage.

Once the foundation is in place, attention turns to the UI behavior, performance, and reliability across different iPhone models and iOS versions. Consistent navigation flows, careful state handling, and well-planned integrations (payments, authentication, analytics, and backend APIs) help keep the product maintainable and scalable after it hits the App Store.